are coming to Stockholm
Designed by you. Realized for you.
Sign up now to receive an invite to create your own lipstick with Ellure!
How is my lipstick made?
Design your lipstick.
Use Ellure's AR lipstick designer to visualize how various colors will look on you.
Print it out.
Once you found the right color, send your color to our lipstick printer to realize it in less than one minute.
Tweak to perfection.
Test your lipstick and, if you want it a tone darker or lighter, we can tweak it to perfection on the spot!
What people say
I love the concept. Finally I don't have to buy several lipsticks to find the right color. The lipstick is long lasting and I got to choose the color I wanted. It's really nice.
Nora, Engineering Student, Stockholm
I absolutely adore my dark cherry lipstick. It's crazy how just one but important detail can lift you up and bring you confidence. This is my secret weapon to be forever playful and sparkling.
Lyuba, Content creator, Stockholm
I'm in love with my hot pink lipstick. I even started to use it as a blush and it's perfect for it. I really like the color and that it stays on the whole day!
Åsa, Makeup artist, Stockholm
I've been struggling to find a color of a lipstick that fits my skin tone, and has a formula that fits my dry lips. Ellure's liquid lipstick is the only one I've tried that doesn't feel dry on my lips and still holds the whole night out! I customized my perfect red, the way I wanted it and I feel very proud wearing it.
Erika, Freelancer PR & Marketing, Stockholm